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Copywriting, Custom Articles, Newsletters

Our forte is crafting great web copy that conveys your brand personality to clients and potential clients alike. We understand the Web and how users read content on the Web. We also realize that you know your business better than anyone else. The object of our work is not to create some fake persona to represent you or your company. It is to dig to the heart of the reason why people do business with you and to convey that reason in the best possible light to those who visit your Web site.

Custom Articles
People flock to the Internet for the same reason that they have flocked to all other media types throughout the ages. Like Aristotle’s version of a good play, your Web site should enlighten, inform and entertain in some way. One of the best ways is through the use of articles. Monarch can help you share your knowledge with the world in an interesting (even fun!) way that communicates reliable, necessary information to clients and potential clients. Our expert content strategists can also help you use those articles as strategic assets in your marketing efforts.

Newsletters
Why do so many Web sites out there have newsletters? It is because, if executed properly, they really get results. At Monarch, our newsletter services are custom-tailored to your needs. We are available to write, edit, structure and send your newsletters. However, if you are just looking for someone to help you get started, we can do that too. Our experts are also available for strategy sessions that will help you develop good advertising and content partnerships that could bring additional revenue streams to your business.

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Search Engine Optimization (SEO)

Why the craze for SEO? Well, your Web site gets found on Internet in one of three ways. The primary way is when people type your URL directly in the Web browser. The secondary way is when people are directed to your Web site by a link on another Web site. The final way is through search engines. While search engines account for only about 14% of the average web site’s total visitors in 2003, it accounted for 7% in 2002. Get the picture? While search engines aren’t the primary way the average web site is found on the internet, they are the fastest growing. Ignore them at your peril. Another little fascinating fact about search engines is that they only scan the words of a web site, not pictures. So, a picture may be worth a thousand words in some circles, but on the Internet—words rule.

Monarch is available to define and write content tailored to your specific niche on the Web. We can also take existing content and optimize it for the engines. Can we help with the other two ways web sites get found on the Internet? Absolutely. Read on.

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Web Business Strategy and Planning

What can the web do to improve your business? This is the single most important question that must be asked before a line of code has ever been written. Monarch starts at the very beginning, asking questions like:

• What are some of your long-term business goals?
• Who is your competition?
• Why is your business better? What sets it apart?
• What is your unique selling proposition (USP)?
• Who are your partners?
• Who could be your partners?

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Branding

Parent companies of such well-known brands as Campbell’s Soup and Nike spend millions just so people will associate their products with specific words and thoughts. They know that there is a certain amount of loyalty and trust that are generated by a familiar brand name. The Internet is an excellent place to establish/extend your brand without breaking the bank. It is a way of giving clients and potential clients exactly what they want to see and read when considering your product or service.

Monarch begins the process to discovering your brand identity by conducting a branding workshop and brainstorming session. The expansive results of this session are refined to draft your brand identity, personality and, if necessary, tagline.

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Web Development

So, you don’t have a web site or your current one was built by your sister’s neighbor’s teenage son three years ago and there hasn’t been one update. You know how powerful the Internet is and that there must be a way for it to help your business. Where do you begin? A good start would be to call us for a free initial consultation. In person or over the phone, we will discuss your wants and needs and will help you realize what your options are.

Unlike some web developers and ad agencies, our main objective isn’t to steer you toward the biggest and most expensive site you can afford - unless that is what you want. Our goal is rather to show you many avenues and to suggest the one that would be the most scalable, solid solution for the long-term growth of your business.

Monarch is able to assemble a team of developers for your web site or we can work with a team that is already in place.

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Project Management

Monarch is available to serve as project manager for a vast array of Internet and editorial projects. Our experts have managed multiple projects dealing with web development, database application development, editorial development (both print and web) and much more. Our specialty is high-level creative project management where we are able to draft the storyboards and layout for a project, create content and oversee the completion of the project within time and budget constraints.

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